Are you running an Instagram account for your brand or business and aren’t getting the required likes? Want to know how you can maximize your free Instagram likesto provide your content with the maximum exposure? Read this post to delve into the proven strategies that can get you more likes on Instagram within the shortest time possible.
- Avoid over-edited images
Most creators make the mistake of over-editing their Instagram images to make them captivate users. Pictures edited beyond their recognition can bring the users’ attention, but it can’t keep them engaged for very long. Sometimes over-edited pictures are difficult to look at. Thus, edit pictures minimally ensuring they appear natural to users. Make sure that the image is easily understandable.
- Focus on colors
You will be surprised to know that content performance on Instagram can be affected based on the specific colors. Images with green, blue, and gray colors receive higher engagement. However, it is recommended to avoid pink, yellow, and orange shades. Remember, you must prefer a better image no matter if it is on the wrong side of the color spectrum.
- Images with lots of edges
Several studies have found that Instagram images with lots of edges in them perform much better. The more structures and edges your photos feature, the better it will perform. The reason is that a viewer takes time to process the pictures, staying on an image longer.
When dwell on a picture longer, they are likely to like, share, and comment on it. Don’t throw a bulk of content in images, instead add structures and buildings intriguingly. However, create edgy pictures traditionally. Avoid edge memes as they can offend your followers.
- Keep images bright
Compared to dark images, brighter pictures consistently gain more free likes and followers on Instagram as the audience is not interested in seeing darker photos. If the photos you need to post on the platform are dark, brighten them up using a reliable editing app.
- Avoid using unnecessary filters
Most Instagram users tend to apply different filters on their Instagram photos to appeal to viewers. If you also used to do the same, then get rid of this habit. Studies found that Instagram photos, mainly selfies, with filters gain comparatively less likes and engagement than those featuring no filters. The reason is that people want to know the real you. Thus, capture and share an image that allows your followers to know you quickly and like your posts.
- A compelling call to action
Adding a solid call to action in the content and caption is another effective strategy to increase likes on Instagram. As reported by several studies, photos featuring the term ‘like’ in their caption gained 89% more likes. Similarly, images with the term ‘comment’ received 2,194% more comments than those having no word comment.
Use your Instagram caption as a compelling call to action, ensuring it not only persuades users to like and comment on the post but also encourages sharing and tagging. Put a standard caption and add a new line under it that says, ‘Comment your best one”.
- Upload stories
Instagram not only allows creating and sharing images or videos, but users can also add many other types of media. For example, reels, videos, and stories. Adding your stories increases the possibility of keeping followers updated on new things or events and developing audience interest. This eventually brings more likes and followers.
- Use video content
Similar to images which are worth a thousand words, a video is worth a million, and the same concept is followed on Instagram and other social media platforms. By including videos in your Instagram strategy, you can better capture the attention of your target audience and prevent them from scrolling on other accounts. When creating and sharing videos on Instagram, try to keep your videos short as they engage users and load faster. Also, make sure that the video must be of high quality and well-produced.
- Find the right posting hours
The same Instagram photo can get different outcomes based on the posting time, which can differ based on the audience, content type, and industry. You can find the best time to post on Instagram using two ways – audience analytics or expert recommendations. The most effective way is tried-and-testing, which means try posting your content at different times and then analyze which post performs better at what time. Then, post your uploads at those proven times.
- Add your Instagram link to your website
You can ask your website visitors to visit your Instagram account and check out the new updates there. Encouraging people to follow you on social platforms starts with developing long-term connections with them. It is likely to improve the possibility that they will visit your website again in the future. As a result, it boosts the chances that they will bring more Instagram likesand followers. All you need to do is simply add the ‘Follow Us’ button that connects your website to your Instagram account.
- Differentiate your content strategy
Instagram users are less likely to visit and explore profiles that only include food pictures, self-promotion, or selfies. To entertain your viewers with something new every time they visit, differentiate the type of content you are posting. Users lose interest when they see the same type of content again and again. You can combine different sorts of images like selfies, customer stories, memes, advertisements, random funny photos, and business images.
- Deal with negativity and haters
Receiving negative comments on Instagram posts is not a big deal as some users will like what you are posting while others disagree with your content. But how would you deal with them? Do you block those users, ignore those comments, or post a nasty response? Remember, haters help in representing what your business is all about. So, take this opportunity to be kind as the more kindness you show, the more users will respect you, thereby providing you with higher engagement.
