AI writing tools are everywhere you look today. They are revolutionizing how content is created on social media platforms, especially LinkedIn and Twitter. With these tools being everywhere you need a writing tool that makes you and your content stand out to your audience to increase your engagement. With AI writing tools you can craft compelling posts, send personalized outreach texts, and strategically plan your content. All of which are extremely important for maintaining an active and engaged social media presence.
Why do you need AI Writing Tools
The way AI writing tools provide you with improved efficiency and productivity is unmatched. Not only does it save you a lot of time, but it also never lets you compromise on the quality of your work. With more time and increased productivity, you can focus on the creative aspect of your work more without worrying about the technical aspect. This way, you only get the best results without compromising on anything.
Many people have a question about AI tools like will generative AI make writers obsolete? Here is the answer to them.
Engagement on Twitter
What does engagement mean on Twitter?
Engagement on Twitter is basically the interaction and connection between you and your audience, like a huge party on the internet. Every single like, retweet, reply, and share is an interaction on your account that leads to more engagement. And the more interaction the better.
What is considered Good Engagement on Twitter
The more people interact with your content the better your engagement is considered to be. The ultimate goal of your content on Twitter is to create awareness and get people talking about your brand. Not only does it increase your brand awareness but it increases the reach of your brand website too, since awareness leads to curiosity, and curiosity would make people google you.
The more connected you are with your audience the more engagement you will have. But constantly creating content is not easy when it comes to social media. It requires constant attention and creation. This is where AI writing tools like Merlin AI Collection come in handy.
Merlin for Twitter
[Merlin AI](https://www.getmerlin.in/) is your answer to all your prayers. Not only is it extremely easy to understand and operate, but it is free of cost. It helps you create content constantly on Twitter.
Once you’ve downloaded the Chrome extension for Chrome Webstore and registered yourself, you can use it to increase your audience engagement. You can use [Merlin for Twitter](https://www.getmerlin.in/feature/chatgpt-for-twitter) to easily generate any kind of tweet in less than a minute, reply to others, and garner more audience.
There are certain criteria that Twitter follows to push out content in front of more people. Your content needs to be concise, it should use hashtags, and it should be interactive. With Merlin, you’ll be assured that these criteria are already being met with your smart writing tool.
Generating Tweets with Merlin
- Once you open your Twitter feed, you will see that Merlin is already active on your screen.
- You can choose from Merlin’s pre-existing prompts for tweet generation.
- Or you can even create your own prompt based on your need.
- And *that’s it*, your tweet will be ready to post within seconds quite literally.
The more active you will be on Twitter, the more relevant your account will be to the audience. And the more relevant it will be, the more engagement it will get from the audience.
Engagement on LinkedIn
What is Engagement on LinkedIn
LinkedIn, being the professional networking platform, defines engagement as the level of interaction and connection your content receives from your audience. It’s more than just the number of likes or shares; it also keeps count of the number of comments, clicks, and overall involvement of your network and connections with what you share. Basically, it is nothing but a virtual conversation – the more people participate and engage with you, the more engaging your content is considered to be.
What is Good Engagement on LinkedIn
Good engagement on LinkedIn goes beyond the surface metrics. It’s not just about collecting and gaining likes, but also about creating meaningful connections and nurturing valuable conversations. While the basic criteria of good engagement on LinkedIn are quite similar to what it is on Twitter, the way your audience can interact with your LinkedIn content is quite different compared to what it is on Twitter.
When your LinkedIn posts make people think, prompt thoughtful comments, spark discussions, or even lead to direct messages, that’s a sign of excellent engagement. It means your content resonates with your audience, and adds value to their professional journey. It also encourages them to actively participate in the exchange of ideas.
Merlin for LinkedIn
That sounds like a lot to keep in mind when you’re creating content for LinkedIn though. Too many needs on a checklist, and way less time to make sure all of them are met. Well, with [Merlin AI’s](https://www.getmerlin.in/feature/chatgpt-for-linkedIn) LinkedIn feature, you can do all that and still have time for more.
*Merlin for LinkedIn* works very similar to how Merlin for Twitter works. Although the target audience is completely different, and so is what you are trying to do with your brand. That is where and why the content needs to be different and unique on both platforms.
Once you’ve installed and registered on Merlin AI, the Merlin for LinkedIn feature will automatically appear on LinkedIn. It is easily accessible when you want to comment on a post or generate a new post.
- When you click on generating a new post, you will see a lot of prompt options.
- You can choose from Merlin’s pre-existing prompts or give it a new prompt to generate a new post according to your needs and it will do so.
- With different prompts, you can make announcement posts, product launch posts and so many similar kinds of content within seconds.
And because it is an AI writing tool feature specifically designed for LinkedIn, you don’t have to worry about the generated content meeting the basic criteria either.
Conclusion
The omnipresence of AI writing tools in today’s digital landscape, particularly on social media platforms like LinkedIn and Twitter, underscores their pivotal role in revolutionizing content creation. These tools, such as Merlin AI, not only enhance efficiency and productivity but also empower users to stand out and increase audience engagement. The significance of engagement on Twitter, defined by interactions like likes, retweets, and replies, as well as on LinkedIn, where meaningful connections and conversations matter, highlights the crucial role played by AI writing tools in maintaining an active and impactful social media presence. Merlin AI’s features for both Twitter and LinkedIn provide a user-friendly and free-of-cost solution, enabling users to effortlessly craft compelling posts, strategically plan content, and ultimately boost their online engagement.
