Every website owner desires one thing – Organic Traffic!
Why? Because traffic brings visitors, and visitors turn into customers.
Traffic ➡ Visitors ➡ Conversion ➡ Sales ➡ Profit
But how do you find the right audience and direct them to your website? The answer lies in link-building!
It is one of the most effective SEO strategies to increase website ranking and authority.
- 89% of SEO professionals think link building helps boost rankings.
- 84% believe it significantly enhances brand authority.
And, when your website has better ranking and authority, it automatically increases the organic traffic.
Ahrefs states that the more backlinks a web page has, the more organic traffic it tends to get.
So, how do you use link building for boosting traffic? That’s what we are going to learn today.
This blog post will cover top 5 proven link building methods to increase organic traffic.
What is Organic Traffic?
Before starting with link building methods, let’s get a clear idea about what organic traffic is.
Website traffic simply means the number of visitors that your website receives over a period of time.
Now, remember that there are different types of traffic, like,
- Direct traffic
- Organic traffic
- Referral traffic
- Social traffic
- Organic traffic
- Paid search traffic
Out of all these, organic traffic is the most beneficial for businesses. As the name goes, this traffic occurs naturally.
Organic traffic comes from search engine results. This means visitors find the website organically through search queries without paid promotion.
It is very valuable because it shows your website’s relevance and authority and leads to higher conversion rates compared to other types of traffic.
How Link Building Helps to Increase Organic Traffic?
If you are still wondering how link building methods increase organic traffic, here are some points to give you clarity:
Link-building establishes credibility
When reputable websites link to yours, it signals trustworthiness to search engines. Credible websites receive more organic traffic.
Improves search engine rankings
Quality backlinks from authoritative sites boost your website’s visibility in search results, thereby attracting traffic.
Increases website exposure
Links from other sites introduce your website to new audiences, driving more organic traffic.
Creates better online presence
Link building helps your website get noticed by search engines and users. This leads to sustained organic traffic growth over time.
5 Proven Link Building Methods to Increase Organic Traffic
Many link building methods exist, but not all are equally effective. Here are the top 5 proven methods to increase organic traffic and deliver better results:
Method 1: Guest posting
Guest blogging means writing a post for someone else’s website. It is one of the best link building methods. Here, you have to find relevant authority websites in your niche and pitch them your ideas for potential guest posts.
It’s an old but effective strategy that can still bring great results if you do it right. The success of this technique lies in creating a strong pitch.
Tips for successful guest posting
- Reach out to websites you’re already familiar with. It’s easier to connect with those you already know.
- Target websites with medium to high Domain Rating (DR). We suggest targeting sites with a DR over 50.
- Tailor your pitch to each website by addressing the site owner/editor by name.
- Propose topics that offer fresh insights or unique angles that haven’t been extensively covered.
- Pay attention to any guidelines or requirements provided by the target website.
- Think beyond guest posts. Some sites may reject guest post pitches. Instead, consider pitching case studies or podcast appearances.
- Even though guest posting is time-consuming, it is one of the most effective link building methods. If you don’t have free time, you can also buy guest post services.
Method 2: Broken link building
One powerful link building tactic is broken link building. This method works in two ways –
Fix broken links to your own website
Sometimes, you might discover broken links to your website. This can happen if the page’s location changes or if another website misspells your link. In both cases, these backlinks will result in a 404 error.
It’s important to address these broken links by either recreating the page or redirecting the link to an existing page to retain its value.
Find your competitor’s broken links
Here’s how it works – you find broken links on websites related to your industry. Then, you contact the website owners and suggest replacing those broken links with links to your relevant content.
This benefits them by fixing their broken links and provides you with an opportunity to gain valuable backlinks.
Here’s an example –
If you have a website about gardening, visit another site and find a broken link in an article about organic fertilizers. You email the website owner and suggest replacing the broken link with a link to your guide on homemade composting. This helps them fix their article and might get you a link to your website.
Method 3: HARO (Help a Reporter Out)
HARO is a free service that links journalists with sources. It was originally created for journalism and public relations purposes.
However, marketers soon recognized its value in obtaining valuable backlinks from reputable sources. Now, HARO has become one of the top link building methods.
HARO helps your website gain visibility and establish expertise without hefty PR agency fees.
So, how does HARO work?
Journalists post requests for information from sources for upcoming articles. As a registered source, you can access these requests and pitch your responses. If your response meets the journalist’s needs, your quote and a link to your website may be included in their article.
Here’s how you can use HARO
- Simply sign up
- Pick your favorite topics
- Receive daily emails with questions from journalists
If you don’t have time for these link-building methods, you can also seek help from professionals. Look for the best link-building services USA to get high-quality links for your website.
Method 4: Industry statistics post
Journalists frequently look for statistics to support their sources and statements. By ranking well on Google for the terms they use to find these statistics, you can naturally earn backlinks over time.
In this method, you have to create a post or article that presents industry-specific statistics. However, make sure your post ranks well on Google for relevant search terms. This will increase the possibility of journalists discovering your content.
As a result, your post can attract backlinks from various sources over time as journalists cite it as a reputable source of information.
To use this method, follow these tips,
- Research for accurate and up-to-date statistics
- Optimize your post with relevant keywords for better search engine visibility
- Publish high-quality content that provides valuable insights
- Update your post regularly to keep the statistics current and maintain their relevance
Method 5: Skyscraper technique
The Skyscraper technique is a strategy for building links. It involves using already popular content and replicating the backlinks it has acquired.
Here’s how it works
- Identify a competitor’s article with many backlinks relevant to your content.
- Create a better article by making it more detailed, relevant, and up-to-date.
- Reach out to websites linking to your competitor’s article.
- Create a strong pitch asking them to link to yours instead.
Follow these tips when using this link-building method
- Research properly to find competitor articles with a high number of links
- Focus on superior content creation
- Add infographics and many other interesting elements to your articles
- Personalize outreach emails
- Share a link to your article in the email
- Offer clear value proposition for link replacements
Conclusion
So, these are the 5 most powerful link-building methods to increase your website’s organic traffic. While the process may seem challenging initially, it becomes easier with time as you keep on acquiring more links.
Moreover, it not only helps you with traffic but also increases your site’s ranking and authority. However, if you are new to link building, you can simply buy backlinks instead. But make sure you choose reliable services offering quality links.
Author Bio:
Het Balar
Het Balar is a super pro at SEO, helping businesses get noticed on Google for over seven years.
He’s the founder of Link Publishers, where you can put your articles on other websites. They’re not just about that; they also rock at getting more links, making your website super easy to find, and even creating and promoting cool content.
He loves talking about the latest trends in SEO and the best ways to do digital marketing. It’s like having a friendly guide to help you out in the online world!
Linkedin: https://www.linkedin.com/in/het-balar/
