Using your email list to promote your concert tickets effectively reaches the most likely to buy tickets. Most people who visit your concert ticket page won’t purchase them on the same day, so segmenting your list will help you send out ads to those most likely to buy.
Direct email
Direct email to promote concert tickets is a great way to connect with your fans. Your subject line should be centered on your headliner and highlight any supporting acts. You should also include a preheader that creates a sense of urgency around tickets selling out. According to a non-profit hub for broadcasters, CA, direct email is the third most popular way to reach live music fans. With a good email database, you can cut through the clutter in the inbox with this method. It’s a great way to stay in contact with fans since they’ve already connected with the venue.
Posters
One of the best ways to promote a concert is to use posters. These are cheap and can be displayed in places frequented by your target audience. Popular locations include music stores, vape shops, and clubs. You can also offer show tickets to local bands as a giveaway. Make sure to post these flyers at eye level for maximum impact.
Flyers
While designing concert flyers, it is important to consider visual hierarchy and color balance. The most important information should be displayed the most prominently and clearly. This will encourage readers to process the information first. With one call to action, there is a higher probability that the viewer will follow through and make a purchase.
Retargeting
If you want to sell more tickets to your next concert, you should use retargeting. Facebook retargeting allows you to show ads to people who have already engaged with your previous ad. The idea is to remind people about the event, and it also helps you build a lookalike audience with people with similar interests and demographics.
Another way to use retargeting when promoting concert tickets is through email campaigns. Email campaigns can help you reach a wider audience and increase ticket sales.
Facebook Events
To get the best results from Facebook events, you should test your ad copy and creativity before posting it to your page. You can also try partnering with a larger brand to boost your event’s credibility. This can increase event attendance, engagement, and awareness. In addition, it will help you build your brand and increase your visibility.
First, you should create an event page on Facebook. This page should contain a relevant photo and the name of your concert. Also, it should have a discussion section where you can share vital information or updates. You should also try to keep the page’s name short and simple to remember. This is because many people browse Facebook events using mobile devices. Therefore, long event names often get cut off when scrolled.
