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Descriptive or Non-Descriptive Logos, Which One is Better?

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Whenever you start a brand, or when you are the owner of the brand, the one thing that comes to your mind apart from MANY things is whether your logo should be small and subtle or it should be descriptive? The answer to it would differ, no one can ever tell you what suits your brand better unless he/ she is a professional. The more you know your brand, the better it is to decide what is the best for you. The kind of logo you are going for is the decision that you take at an initial stage. There is no one rule that fits all. The beginning stages of every brand are very confusing, you have hundreds of questions in your mind and you are always looking for someone to answer your most asked question “Can someone please make me a logo”? Or where do I go for the professional logo? Who do you think can help me out? Well, logo designing is one tricky and VERY important part, and deciding on which type of logo are you going to go with is an equally important step. However, this is the step where people often end up making mistakes. Descriptive logos are pretty easy and handy, they give extensive information to the customers and save them from searching for the brand online to know everything about them. On the other hand, the non-descriptive logos are cleaner and less congested than the descriptive ones. If you can explain your brand in the best possible way without making it congested and keeping it subtle then non-descriptive logos are the best. Nevertheless, we cannot take sides at the initial stages once we have discussed the pros and cons of everything. Let’s first discuss what descriptive and non-descriptive logos are. Descriptive Logos The first step in deciding which type of logo is best for your brand is to understand what they actually are? If you are still not aware of both the descriptive and non-descriptive logos, you are highly unlikely to decide for yourself. A descriptive logo means you are putting everything in your logo, without making it congested obviously. You add maximum information to the logo to make sure nobody has to go through the hassle of searching for you in order to know you better. Or what your business does. Your logo should be explainable for your business. The best way to understand the difference between the descriptive and non-descriptive logos is to look at the logos of Burger King and McDonald’s. McDonald’s arc does not explain the food and restaurant industry. On the other hand, when you see the logo of Burger King you would instantly understand that the brand belongs to the food industry. These logos are better for the brands that quickly want to inform the audience what the business is about and everything they want their audience to know. These images and logos do not leave much to guess for the audience. Have a look at these logos, and you would immediately know what the brand is all about. That is the kind of descriptive logos that are appreciated in the marketing domain. Now coming to another type of logos which is…. Non-Descriptive Logos Non-descriptive logos are more subtle and simple, you take all the information from whatever is available to you. Unlike descriptive logos, they do not have a lot to offer but if done right these are the best kind of logos that you should depend on. In the non-descriptive logos, you choose minimalism and say a lot of things in the least possible way. These logos are more evocative than informative, by providing more insights into the information and company personality without directly telling the customers about the brand. Non-descriptive logos are tricky to understand but if designed rightly they are quite meaningful. Moreover, these logos are perfect for a range of environments. By allowing the brands to create a proper recognition in the market they convey the business feelings and ideas. However, there is no denying to the logic that they are not quite comprehensible. When you are going for a non-descriptive logo, you are leaving everything to your audience to guess everything. Non-descriptive logos are easy for the larger brands that are already known in the market, however, the smaller brands that are yet to create a market can be tricky for them. Now coming to the right question, which one is better? The descriptive logos or the non-descriptive logos? Descriptive Logos Vs Non-Descriptive Logos This is one long debate that can go on and on for an indefinite time, but here we can give you the reasons why you should go for descriptive or non-descriptive logos. When we talk about descriptive logos, they give clear insights into all the business and everything about it. They further help in creating brand awareness and making your organization more transparent. Nevertheless, almost 80% of the brand still uses non-descriptive logos that define themselves clearly to the customers. One of the main reasons for choosing non-descriptive logos is that they are simpler and easier to comprehend and of course more modern as well. Times are gone when the congested logos were in fashion and people used to idealize them. One thing that you must understand is that there is no one strategy that fits everyone when it is to choose the right design for the logo. You have to conduct thorough research in order to find the right logo for your brand. According to a study by Harvard Business Review, almost 597 businesses found that people prefer descriptive logos more than non-descriptive logos. As they think the descriptive logos are more informative and authentic as they keep the customers in the loop about everything. It helps them make a better purchase decision when the logo is descriptive. On the other hand, the non-descriptive logos end up making the customers a bit confused. Selecting a Descriptive and Non-Descriptive Logo While you are deciding what logos to choose, you have to keep everything in your mind from trying to understand whether you want to go with a minimal and less informative logo or you want to go for a detailed logo. However, you have to keep in mind not all detailed logos are congested and not all non-descriptive logos are minimal. Everything changes with time and is quite subjective to the brand or the industry you are representing. The descriptive logos are undoubtedly more effective but you will not find their findings as black and white as you think they are. They are considered to deliver much of a positive interest for both the familiar and unfamiliar brands. On the other hand, they have entirely different effects for the bigger brands. When choosing the type of logo for your brand, never compare your brand with the top ones of already famous brands as they have had a different journey than yours. Customers out there are already aware of the brands like Nike and Mcdonald’s but your brand is still in the struggling or initial phase. Apart from this, if your brand has any negative associations, we would recommend you choose the non-descriptive logos as not telling the customers about everything is not a good idea especially when there are more negatives than positives. For example, if you are in the food industry it is good to use the image of burgers or other food items to represent your brand. On the other hand, if your company organizes funerals or other related services, showing a picture of coffins or dead bodies would not be a good idea for your brand. In some cases, descriptive logos can be quite problematic if your organization sells a huge range of products, you cannot put it all on the logo, and selecting a few would restrict your business. So, going with the non-descriptive logos is a better choice in this case.

Whenever you start a brand, or when you are the owner of the brand, the one thing that comes to your mind apart from MANY things is whether your logo should be small and subtle or it should be descriptive? 

The answer to it would differ, no one can ever tell you what suits your brand better unless he/ she is a professional. The more you know your brand, the better it is to decide what is the best for you. The kind of logo you are going for is the decision that you take at an initial stage. There is no one rule that fits all. 

The beginning stages of every brand are very confusing, you have hundreds of questions in your mind and you are always looking for someone to answer your most asked question “Can someone please make me a logo”? Or where do I go for the professional logo? Who do you think can help me out?

Well, logo designing is one tricky and VERY important part, and deciding on which type of logo are you going to go with is an equally important step. However, this is the step where people often end up making mistakes. Descriptive logos are pretty easy and handy, they give extensive information to the customers and save them from searching for the brand online to know everything about them. 

On the other hand, the non-descriptive logos are cleaner and less congested than the descriptive ones. If you can explain your brand in the best possible way without making it congested and keeping it subtle then non-descriptive logos are the best. 

Nevertheless, we cannot take sides at the initial stages once we have discussed the pros and cons of everything. Let’s first discuss what descriptive and non-descriptive logos are.

Descriptive Logos

The first step in deciding which type of logo is best for your brand is to understand what they actually are? If you are still not aware of both the descriptive and non-descriptive logos, you are highly unlikely to decide for yourself. 

A descriptive logo means you are putting everything in your logo, without making it congested obviously. You add maximum information to the logo to make sure nobody has to go through the hassle of searching for you in order to know you better. Or what your business does. Your logo should be explainable for your business. 

The best way to understand the difference between the descriptive and non-descriptive logos is to look at the logos of Burger King and McDonald’s. 

McDonald’s arc does not explain the food and restaurant industry. On the other hand, when you see the logo of Burger King you would instantly understand that the brand belongs to the food industry.

These logos are better for the brands that quickly want to inform the audience what the business is about and everything they want their audience to know. These images and logos do not leave much to guess for the audience. Have a look at these logos, and you would immediately know what the brand is all about. That is the kind of descriptive logos that are appreciated in the marketing domain. 

Now coming to another type of logos which is….

Non-Descriptive Logos

Non-descriptive logos are more subtle and simple, you take all the information from whatever is available to you. Unlike descriptive logos, they do not have a lot to offer but if done right these are the best kind of logos that you should depend on. In the non-descriptive logos, you choose minimalism and say a lot of things in the least possible way. 

These logos are more evocative than informative, by providing more insights into the information and company personality without directly telling the customers about the brand. Non-descriptive logos are tricky to understand but if designed rightly they are quite meaningful.

Moreover, these logos are perfect for a range of environments. By allowing the brands to create a proper recognition in the market they convey the business feelings and ideas. However, there is no denying to the logic that they are not quite comprehensible. When you are going for a non-descriptive logo, you are leaving everything to your audience to guess everything. Non-descriptive logos are easy for the larger brands that are already known in the market, however, the smaller brands that are yet to create a market can be tricky for them.

Now coming to the right question, which one is better? The descriptive logos or the non-descriptive logos?

Descriptive Logos Vs Non-Descriptive Logos

This is one long debate that can go on and on for an indefinite time, but here we can give you the reasons why you should go for descriptive or non-descriptive logos. 

When we talk about descriptive logos, they give clear insights into all the business and everything about it. They further help in creating brand awareness and making your organization more transparent. 

Nevertheless, almost 80% of the brand still uses non-descriptive logos that define themselves clearly to the customers. One of the main reasons for choosing non-descriptive logos is that they are simpler and easier to comprehend and of course more modern as well. Times are gone when the congested logos were in fashion and people used to idealize them. 

One thing that you must understand is that there is no one strategy that fits everyone when it is to choose the right design for the logo. You have to conduct thorough research in order to find the right logo for your brand. According to a study by Harvard Business Review, almost 597 businesses found that people prefer descriptive logos more than non-descriptive logos. As they think the descriptive logos are more informative and authentic as they keep the customers in the loop about everything. It helps them make a better purchase decision when the logo is descriptive. On the other hand, the non-descriptive logos end up making the customers a bit confused.

Selecting a Descriptive and Non-Descriptive Logo

While you are deciding what logos to choose, you have to keep everything in your mind from trying to understand whether you want to go with a minimal and less informative logo or you want to go for a detailed logo. However, you have to keep in mind not all detailed logos are congested and not all non-descriptive logos are minimal. Everything changes with time and is quite subjective to the brand or the industry you are representing.

The descriptive logos are undoubtedly more effective but you will not find their findings as black and white as you think they are. They are considered to deliver much of a positive interest for both the familiar and unfamiliar brands. On the other hand, they have entirely different effects for the bigger brands.

When choosing the type of logo for your brand, never compare your brand with the top ones of already famous brands as they have had a different journey than yours. Customers out there are already aware of the brands like Nike and Mcdonald’s but your brand is still in the struggling or initial phase. Apart from this, if your brand has any negative associations, we would recommend you choose the non-descriptive logos as not telling the customers about everything is not a good idea especially when there are more negatives than positives.

For example, if you are in the food industry it is good to use the image of burgers or other food items to represent your brand. On the other hand, if your company organizes funerals or other related services, showing a picture of coffins or dead bodies would not be a good idea for your brand.

In some cases, descriptive logos can be quite problematic if your organization sells a huge range of products, you cannot put it all on the logo, and selecting a few would restrict your business. So, going with the non-descriptive logos is a better choice in this case.

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What is Programmatic Advertising?

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What is Programmatic Advertising?

Programmatic advertising encompasses various media, including online ads, video, digital out-of-home, voice, and TV. As defined by the Display Trading Council, the definition of programmatic advertising is the automation of buying and selling media. It had come a long way from when a marketer had to buy remnant inventory and manually manage the process. Nowadays, programmatic advertising is as sophisticated as traditional advertising but remains relatively inexpensive.

Real-time bidding

In recent years, real-time bidding in programmatic advertising has increased at an unimaginable rate. But this growth has been at the expense of the inventory quality available to marketers. Many companies report that ad fraud affects as much as 50% of digital ad impressions. While the practice of programmatic advertising may seem like a great boon to marketers, it is far from foolproof.

Ads that appeal to a large audience segment and don’t change depending on content may benefit from real-time bidding. However, if you’re running a campaign that needs to be targeted, then you can tighten campaign parameters to reduce the likelihood of misplacements. Real-time bidding pulls data from the site, page, and user analytics. This information is then passed onto the ad exchange, which is shared with advertisers and publishers.

Unreserved inventory

There are two main types of advertising in programmatic advertising: reserved and unreserved. Reserved inventory is sold at a fixed price, while unreserved inventory is not guaranteed or auctioned. In either case, advertisers receive a first look at the inventory. Next, a Deal ID is issued to the buyer in both types of inventory. This ID identifies the advertiser, which then bids on the inventory.

Reserved inventory is the most expensive form of advertising. The price per impression is fixed, and the advertiser must buy a certain number of impressions for that price. On the other hand, guaranteed inventory does not involve a fixed price. Advertisers who opt for guaranteed inventory will agree to pay a predetermined price. The process of bidding is automated. The advertiser’s DSP connects directly to the publisher’s ad server.

Third-party data

The key to maximizing the effectiveness of your advertising campaign with programmatic advertising is to understand how 3rd-party data is used. These data are collected from some sources and then aggregated into audience segments. Data management platforms then organize this information into audiences and groups. Finally, advertisers purchase this data to reach their target audience. The types of 3rd-party data that advertisers can use to optimize their advertising campaigns vary.

First-party data, also known as declared data, comes from an organization or third party. The data is voluntary and is usually derived from web behavior and interpreted by the marketer for better targeting. On the other hand, second-party data is collected directly from the audience and is deemed more accurate by the seller. However, data owners must find and negotiate with these companies to ensure the data is reliable.

Cost-effectiveness

One of the key challenges in the industry is the lack of transparency in programmatic costs. Programmatic advertising, however, allows for audience-based media buying at scale. But the process comes with some serious costs. Despite its high-tech features, big advertisers are moving programmatic in-house. Why? It is because programmatic advertising offers high-quality audience targeting. Plus, the real-time reporting and data programmatic exchanges allow advertisers to optimize their campaigns accordingly.

CPMs for programmatic advertising is generally much lower than those for direct buys. Since programmatic ads offer unprecedented targeting, the cost of such ads is much lower than that of direct buys. Cost-effective programmatic advertising is generally sold on a CPM, CPC, CPA, or CTC basis. Although most of these ads are sold on a CPM basis, they can be bought for higher or lower prices depending on their quality.

Targeting

In recent years, programmatic advertising has experienced a significant investment boom. Often used in combination with other marketing technologies, like marketing automation platforms and CRM, programmatic advertising can streamline marketing budgets and efforts. If your business isn’t yet using programmatic advertising, now is the time to learn more about this technique. We offer a range of marketing services and technologies to help you leverage the power of programmatic advertising. Use data to understand your target audience. Adding data about a user’s preferences increases your chances of reaching the right audience. If you use data about a user’s interests, purchasing behaviors, and interests, you can tailor your advertising to their preferences. You can also target your ads based on demographic data. With so many data points available, you can target users based on their interests, income, and more. The true value of targeting, though, lies in the real-time analysis of data and audience segments. It allows you to determine which elements are working and which aren’t.

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The Benefits of Integrating HubSpot in Messaging

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The Benefits of Integrating HubSpot in Messaging

Incorporating HubSpot into your messaging system will improve your productivity and reduce headaches. It will also help you connect with customers and prospects more efficiently, boosting your revenue. Visit https://www.heymarket.com/integrations/hubspot/ for more information. This article will discuss the main benefits of HubSpot integration and how you can set it up in your messaging system. Read on to learn more. The advantages of HubSpot integration in messaging include:

Boost productivity

If you’ve ever wanted to connect HubSpot with your email, you can do so easily. This tool offers some benefits, including keeping track of email clicks and opens in real-time. In addition, it allows you to create internal communication workflows. For example, you can connect Microsoft Teams to HubSpot to automatically send notifications about important activities. This integration can also log workflow details from HubSpot. You’ll find that using HubSpot to send and receive messages with your team is a highly productive way to boost productivity. And because it integrates with other popular applications, it won’t slow you down or make you feel overwhelmed. Rather than wasting valuable time with tedious manual work, you can spend more time closing deals and helping customers.

Streamline call workflows

If you use messaging for your customer support, you might consider integrating HubSpot in messaging. HubSpot is the perfect solution for this. If you need to create and send email messages to your customers, you can send them to HubSpot. Likewise, streamlining call workflows is easy – all you need to do is integrate messaging with HubSpot. The integration process can take about 30 minutes.

To integrate messaging with HubSpot, set up a template for SMS messages that include your first name, company, and other details. Using a template can also include a link to a sales-ready action, such as filling out a form. This text message will land in the shared inbox for all permissioned team members to see and respond to it.

Increase revenue

Using the HubSpot integration in messaging is an excellent way to streamline your marketing campaigns and improve customer service. It allows you to track and analyze results across channels and campaigns easily. You can also access reports on customer response times and SMS reporting. This information will help you better understand your customer’s journey from lead to customer and drive better sales. By integrating these two powerful tools into your messaging strategy, you’ll find that your sales team can focus on nurturing and converting your leads to customers.

Using SMS in HubSpot messaging is a smart way to nurture and follow up on leads. With HubSpot, you can set up effective workflows to handle the entire lead lifecycle. For instance, you can send a time-delayed SMS to remind a customer of an upcoming delivery. Then, an internal workflow follows up on this communication. A study found that SMS reminders can increase customer attendance rates by 70 percent or more.

Boost sales cycle

If you’re using Gmail, you might consider integrating HubSpot into your messaging tool. The integration allows you to set up a calendar and track meetings directly from your inbox. Using HubSpot in your messaging software is as easy as checking a box to log and track messages. Using the calendar is an excellent way to follow leads until they buy. And it doesn’t get much easier than this.

Integration is a vital step to improving the entire sales process. While many marketers prefer email marketing tools, HubSpot is a more robust and efficient option. It puts prospecting on autopilot and allows you to set repeatable sales process steps. 

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3 reasons Why You Should start a blog in 2022

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3 reasons Why You Should start a blog in 2022

The popularity of blogging has grown significantly over the last few years.

You will find thousands to millions of sources when you search on a search engine like Google.

The number of people blogging today is likely to be in the millions.

Bloggers use blogging for many purposes; some seek additional income, some seek to express themselves in cyberspace, and others hope to assist people.

Blogging is one of the best methods where you can be your boss.

The reason I started this blog was to fill my free time with more useful activities. If someone asks why I blog, I’ll try to tell them a bit more. My goal was to fill my free time with useful activities.

In the past, I used to spend my free time watching movies, playing games, etc.

As I became bored trying to decide what games to play and what movies to watch, I decided to dive into the world of blogging and start a blog, then the Blogger Beginner Tips appeared.

3 Reasons Why You Should Start A Blog In 2022

1. Blogging cannot die

Blogging cannot die because day by day google searches is increasing.

Around 5.6 Billion Searches per day and its increasing. There are also so many queries people search on google but they do not find a good answer so I think if you can solve their query then you can easily be a good blogger and start earning money.

I know you are thinking that people go for videos first because they get information from videos but here is a myth.

If you search any query on youtube then your 30-60 minutes are wasted because there are irrelevant videos that are ranking at the top. But if you search on google then you can find a solution within 5 Minutes because here blog posts rank on a quality basis.

There are lots of product deals running so bloggers also write on them and earn money and deals and products are unstoppable.

I think now you get this point and this is the first reason why you should start a blog in 2022.

2. Less Investment & Higher Returns

Blogging is the best method where you have to invest in less and higher returns. You cannot expect income from blogging because it’s unexpected.

Bloggers earn more than Jobs, I think. Only there is an investment to buy Domain (Blog Name Example: bloggingqna.com) and hosting (where your website data is stored).

The investment for a year is around 3 thousand to 5 thousand. When your blog will start getting visitors then your earnings will start.

And I believe that you can earn a good amount from blogging. You can read about me when I started and how much I earn from blogging.

3. Increase the ability to write and think

In order to write a good article, you need several things, one of which is your ability to write and think. These two components play a vital role in blogging, as one of the elements that determine whether your article is good or bad is your ability to think and write.

Your writing skills will be improved over time when you write your article. It’s the same with other activities like swimming, playing soccer, running, etc. The more you improve, the better you are at it.

Writing skills are crucial for your life, such as when you want to write books or want to start a blog in 2022, give presentations, and so on.

You will use your brain as well as your fingers to write, so you can hone your thinking skills as well. You will think deeply to find the right words for your article and find the right ideas.

You can also provide content writing services and earn money, Even I did content writing when I started blogging. You can show your blog article as past works.

Note: If you are thinking to write content fast? Then in 2022, all content writers are writing their content using AI tools. Currently in India Jasper AI tool is the best one, They Are giving a free trial for 5 days with 10,000 words credit. You can try it.

Quick tips to start a blog in 2022

If you want to start a blog in 2022 then here are a few steps which you have to go through. 

There are 9 steps to starting a blog. Here are:

  • Step 1: Choose a profitable niche to start blogging in 2022
  • Step 2: Choose a Good Domain Name For Your Blog with the proper guide
  • Step 3: Choose a good web hosting for your blog
  • Step 4: Setup Your blog on WordPress
  • Step 5: Choosing the best Lightweight WordPress theme
  • Step 6: Installing some useful and essential WordPress plugins
  • Step 7: Writing and Publishing Your first blog post
  • Step 8: Blog promotion that generates traffic
  • Step 9: Perfect ways that generate a good amount from blogging

These are some steps if you follow them then you can start a profitable blog.

Faqs related to why you start a blog in 2022

1. Is There a Future in blogging?

– Blogs and blogging will always have a future because people like to read the content when they want to know about a product or service in detail. Bloggers should understand the changes and other factors when they publish content on their blogs.

2. Is blogging dead in 2022?

– If bloggers wish to achieve consistent results with their blogs, they will have to adapt and create new business models. This is because both are now viewed as a part of content marketing rather than personal or corporate blogging.

Final Words on why you should start a blog in 2022

I think now you clarify why you should start your blog? If yes then type in the comment box that I Got it.

Before starting a blog, understand that blogging is not a quick-rich scheme that will generate money for you without doing anything.

If you want to succeed then you have to follow the right strategies from the right people and continuously you have to work on your blog.

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