A clear understanding of what you want to achieve can save your business time and money when choosing an SEO agency. It can also narrow down the selection process by excluding agencies that might not fit your needs.
It’s essential to ask about an agency’s track record of success. It would help if you looked for case studies and client satisfaction ratings.
Look for Experience
You can find a seemingly endless amount of SEO companies on the market, which makes finding one that will work for your business complex. Luckily, there are some characteristics you can look for to help narrow down your options.
It would help to look for a firm that has worked with firms of all sizes and industries. You’ll also want to look at their client case studies, testimonials, and reviews to understand how well they work with clients.
It would be best to ask an agency about their communication and reporting processes. A top SEO agency Denver, will be transparent and provide regular updates and reports on their progress. In addition, they will be able to explain how they’ll work with you to achieve your goals. You’ll also want to know how they factor your brand playbook into their work. This may include menus, link placements, and other components that impact SEO. These restrictions should be discussed and outlined in the contract to ensure everything is clear down the road.
As with any service, it’s essential to ask questions. This can help ensure you get the right services for your business and avoid any potential issues.
For instance, you should ask about their process for analyzing and improving SEO campaigns. This will help you understand how they plan to measure success, what kind of data they collect, and more.
Similarly, it would help if you also asked how they will communicate with you and your team regularly. This will help you decide whether their communication style fits your company well.
It would be best to ask what kinds of tools and software they use to perform their work. This will help you determine whether they’re using outdated techniques or are up to date on Google’s algorithm changes. Google makes hundreds to thousands of algorithm changes each year, and it’s crucial for an effective SEO agency to stay on top of these changes.
Look at Their Portfolio
Knowing what they have done for other businesses is essential when choosing an SEO agency. This enables you to align your business goals and expectations with the agency’s.
The best SEO agencies are proud of their work and will happily show you their portfolio. This includes case studies and client testimonials demonstrating their ability to meet business objectives.
You also want to look for an agency that provides post-contract support, as this ensures the work is ongoing and keeps your website competitive in search engine rankings. This can include content updates, audits, and reporting.
This should raise red flags if an agency cannot provide you with client testimonials and a portfolio. There are many other SEO agencies with excellent client reviews and outstanding portfolios. You can find these online on review websites and social media. It would help if you also read client reviews to understand how an agency prioritizes things like communication and reporting.
Get a Quote
A professional SEO company should give you a precise list of deliverables, including the what, when, and how. This will help you understand what you’re getting and whether or not it is worth your money.
Ask the agency to give you a list of clients they’ve worked with, and look for reviews or testimonials on their website. It should be a red flag if an agency lacks client testimonials.
You can also check out an agency’s social media to find out what people say about them. Be wary of agencies with no social media presence, as this may indicate that they need to learn what they’re doing or are using ineffective black-hat methods. In addition, you can get in touch with an agency directly through a contact page or by sending them an email. This will save you a lot of time and effort. If you want to meet with the agency, try to do so in person or through a video conference.