Running a successful outreach campaign means not only hard work and creativity but also automated assistance from the most powerful lead generation tools. Since lead generation is more than just collecting contacts, you should connect with people interested in your offers. The competition in the market is fierce, so it’s no surprise that most businesses struggle when trying to generate leads. Keep reading to learn more about how to find and nurture leads with the help of the best lead-generation tools available. Whether you need a tool for locating contacts or email marketing software for advanced automation, the list below has got you covered.
MailChimp
Widely recognized and appreciated within the email marketing sphere, MailChimp has been a leading service for over ten years. The software still works with emails, but it has lately evolved into a customer relationship management (CRM) tool with email templates. It also builds a great Customer Journey and is easy to use. MailChimp’s Email Builder offers prebuilt layouts and drag-and-drop building options.
Recently, MailChimp started offering artificial intelligence (AI) suggestions, too. While many features are still in beta, this email tool has become more AI-driven. The AI indicates how to adjust and shorten texts to make them cleaner and more convincing. Plus, it has a fully functional mobile version compatible with both Android and iOS.
Zopto
This software helps you generate LinkedIn leads by automating routine tasks like profile viewing, connection requests, and messaging sequences. After you sign up for Zopto, you can create a custom campaign according to multiple criteria, i.e., geographic locations, job titles, and industries. As soon as your campaign is running, the software uses LinkedIn search and or the LinkedIn Sales Navigator to identify potential leads according to your criteria. It also sends connection requests for you.
If you want to start conversations and build new relationships, Zopto allows you to send personalized messages to new connections. This software also automates the profile viewing process. Targeting options are available, too. To ensure that your campaigns follow LinkedIn’s terms of service, you also have built-in safety measures like daily limits for connection requests and outgoing messages.
HubSpot
Over the past few years, HubSpot improved on many of its features and is one of the best CRM tools. It works both as a digital marketing and a help desk tool. It has an additional Sales Extension option that integrates with Microsoft’s or Google’s apps. Marketers appreciate HubSpot because it’s powerful and easy to use. When using this full CRM platform, they can align their marketing efforts with sales to validate investments and prove ROI. Using HubSpot allows marketing and sales teams to manage contacts, view the sales pipeline in real-time, track deals, automate email marketing, and identify high-quality leads.
This tool’s customizable dashboard is simple and clean, offering a view of the entire sales funnel in real time. There’s also an active area where you can work. If you want to do work from your inbox, you can integrate your email with your HubSpot account. Within your email account, you can embed your calendar, use templates, documents, and sequences.
Salesforce
This CRM tool leads the industry and works for many different sales automation needs. It’s perfect for scaling or’ф large businesses, offering a customizable solution to sales teams. Since it has been around for over twenty years, Salesforce offers multiple integrations with third-party apps. You can integrate Salesforce with over 1,000 platforms and make it work with any other SaaS tool.
This service is a great solution to manage contacts, leads, and even customers. Salesforce is also one of the most useful tools for customizing offers and closing as many sales opportunities as possible.
SignalHire
The best contact database and data extraction tool, SignalHire offers unlimited access to a 200 million candidates database and 8 million companies from 200 industries. The platform has a very intuitive design and makes it easy to access data – either via individual search by name or in bulk, by multiple customizable parameters, like company name, industry, job title, etc. This functionality makes it an indispensable tool for B2B outreach campaigns.
Since it allows users to set carefully targeted search criteria, SignalHire can help achieve higher conversion rates and ensure steady business growth. You can also look for someone’s data just by adding keywords and selecting the right details in the search filter. The software also has a Google Chrome extension that makes things easier because it allows one to view someone’s contact information directly from social media – starting with LinkedIn, of course.
Sumo
This platform helps sales teams motivate positive sales behavior with the help of benchmarking. It also offers interactive leaderboards and is highly intelligent as far as coaching goes. Plus, Sumo is built on the Salesforce platform, which means this tool is highly secure and performant. It also offers a built-in library with best practices and over 250 pre-defined behaviors.
Sumo’s gamification tools help sales reps compete with the best in the industry, while its real-time progress charts keep real-time progress on sales data, company news, and team achievements. Sumo also features KPI-driven leaderboards to motivate sales teams. The platform also offers excellent customer support services, so there’s always a representative available to give you a hand whenever you need it.
Calendly
Calendly is not only easy to use; it also works like a virtual assistant for scheduling meetings with leads and clients – based on each party’s calendar. It helps you schedule everything, from one-on-one client and sales calls to networking conversations with multiple participants. This cloud-based platform has changed the world of digital technology by integrating automated schedule workflow tools to create a more interesting customer experience while providing measurable and insightful data on business outcomes.
Today, over 20 million users in more than 230 countries are using Calendly to simplify meetings and ensure effective collaboration. Over 50,000 companies worldwide recognize this software as their intuitive scheduling leader. Now, Calendly is more focused on big enterprise cases and teams, but it’s also perfect for small teams and individual use. The five things Calendly is best at are integrations, workflow, payments, forms, and time zone intelligence. Moreover, the software also has an intuitive interface, so anyone can use it without any problem.
Zoho
Zoho is the best CRM platform for new users who aren’t familiar with this type of software. Any individual or small company can use it on its free plan. It has a clean and intuitive interface, so you will not have any difficulty working with it. Zoho mobile app gives you quick access not only to your contacts but also to leads, deals, and notes. Additionally, it makes things simpler when you must call leads and clients. You can use Zoho on both Android and iOS.
This software also features Zia, an artificial intelligence tool that offers predictive analysis based on sales trends history and can take dictation or spot any anomalies in lead behavior. However, Zoho’s Zia is only available in paid plans, but the overall affordable pricing could be well worth it.
Wrapping it all up, there are many lead-generation tools your sales team can use. Whether you want CRM software or a LinkedIn leads generation program, you can pick what you need from the list above. YouTube tutorials can teach you how to use these tools if you don’t know where to start – but for most of the services mentioned above, the learning curve will be minimal.
