In today’s world, it’s all about the ‘gram. And if you’re not on Instagram, you’re missing out on a huge opportunity to market your business. A study by Forrester found that Instagram has 2.5 times the engagement of Facebook and 10 times that of Twitter. So, if you’re not utilizing this platform to its fullest potential, you’re missing out on a lot of potential customers.
What is an Instagrammable space and why should your restaurant have one?
In today’s social media-driven world, it’s more important than ever for restaurants to have an “Instagrammable” space. But what exactly is an Instagrammable space?
Put simply, it’s a visually appealing area within your restaurant that encourages guests to take photos and share them on social media.
Think about it this way: when someone visits your restaurant and has a great experience, they’re likely to tell their friends and family about it. But in the age of social media, they’re just as likely—if not more likely—to post about it on Instagram, Facebook, or Twitter.
And when they do, you want your restaurant to look good! That’s where an Instagrammable space comes in. By creating a visually appealing area for guests to take photos in, you can encourage them to share those photos online—and generate free publicity for your business in the process.
Not convinced yet? Here are three reasons why your restaurant needs an Instagrammable space:
It’s a great way to market your business
One of the biggest benefits of having an Instagrammable space is that it gives guests a reason to take photos and post them online—which is essentially free marketing for your business. When people see photos of your restaurant popping up in their feed, they’ll be curious and may even pay you a visit themselves.
It helps create a unique identity for your business
“In such a competitive industry, it’s important for restaurants to stand out from the crowd”, notes a restaurant entrepreneur from Arthur Street Café. An Instagrammable space can help you do just that by giving you a chance to show off your unique style and personality. Whether it’s a quirky mural or a beautiful patio, make sure your space is reflective of your brand so that guests know what to expect when they visit you.
It gets people talking (and sharing)
An Instagrammable space gives guests something to talk about—and not just in person, but online as well! When people post about their experience at your restaurant on social media, their followers will see it and may even be inspired to visit you themselves. So not only does an Instagrammable space help market your business, but it also helps spread word-of-mouth advertising—which is always valuable for any business owner.
How to design an Instagrammable space for your restaurant?
If your restaurant has a unique and visually appealing design, you’re more likely to get people in the door—and get free advertising on Instagram. Here are some tips on how to design an Instagrammable space for your restaurant.
Use eye-catching colors. One way to make your restaurant space more Instagrammable is by using eye-catching colors. People are naturally drawn to bright and bold colors, so consider painting your walls or adding accents in vibrant hues.
Incorporate interesting textures and patterns. Any good designer knows that a successful space is about more than just choosing the right furniture and paint colors. One way to add interest is to incorporate carpet flooring. Carpet can add both texture and pattern, and it can also help to absorb sound, making it ideal for busy restaurants. Of course, carpet isn’t the only option. Exposed brick walls, patterned tiles, and even textured wallpaper can all help to create a more visually appealing space.
Add greenery. Another great way to make your restaurant space more Instagrammable is by adding greenery. In fact, restaurants are increasingly incorporating indoor gardens into their designs to create an inviting, Instagrammable atmosphere for diners. “Indoor gardens can do more than just improve the aesthetic of a restaurant – they can also boost air quality and purify the air of harmful toxins”, adds garden soils expert from Hives Demolition and Excavation.
Use unique furniture and fixtures. Another tip for making your restaurant space more Instagrammable is by using unique furniture and fixtures. This could mean anything from using antique chairs to hanging Edison bulbs from the ceiling.
Examples of restaurants with great Instagrammable spaces
People love taking pictures of beautiful places, and if your restaurant has a stunning interior, then you can bet that people will share those photos with their friends and followers. Here are some of the restaurants that have great Instagrammable spaces:
The NoMad Restaurant is located in the historic NoMad Hotel in New York City. The restaurant features a beautiful dining room with soaring ceilings, chandeliers, and plush velvet chairs. This is the perfect place for a romantic dinner or a special occasion.
L’Atelier de Joël Robuchon is a Michelin-starred restaurant located inside the MGM Grand Hotel & Casino in Las Vegas. The restaurant features an open kitchen concept, so diners can watch as the chefs prepare their meals. The sleek and modern interior is the perfect backdrop for a night out on the town.
Alinea in Chicago is one of the most acclaimed restaurants in the world, and it’s not hard to see why when you step inside the dining room. The contemporary space features floor-to-ceiling windows, exposed brick walls, and an open kitchen concept. Alinea is the perfect place to go for an unforgettable dining experience.
Tips for using social media to promote your restaurant
Although it may seem like a daunting task, promoting your restaurant on social media can be a great way to reach new customers and build loyalty among existing ones. Here are a few tips to get you started:
First, make sure you have an up-to-date and eye-catching profile on Instagram. This is often the first place potential customers will go to learn more about your restaurant, so it’s important to make a good impression.
Next, start sharing beautiful photos of your food! People love to drool over mouth-watering dishes, so this is a great way to get them interested in your restaurant. Just be sure to use hashtags wisely so that your photos show up in relevant searches.
Finally, don’t forget to interact with your followers. Responding to comments and questions shows that you care about your customers and are invested in their dining experience.
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Keep your restaurant’s Instagram feed fresh by following these tips. Your customers will be impressed with your food photos, and you’ll be able to increase your reach by tagging relevant locations and using popular hashtags. With a little bit of effort, you can up your social media game and attract new customers to your business. So what are you waiting for? Get started today!