Gen Z is the first social generation, so brands need to market to them in ways tailored to their channel of choice and values. By embracing authenticity, leveraging influencer marketing, harnessing user-generated content, creating short-form video content, and prioritizing diversity and inclusivity, marketing managers can effectively reach Gen Z.
Engage with Your Audience
Creating relatable content is the key to building relationships and engagement with your audience. Using humor in your social media marketing tactics can also boost engagement. This includes memes relating to your line of business, emojis, and puns. Alternatively, share behind-the-scenes images and employee spotlights to show your audience that a real human is behind the brand.
In addition to social media, you can leverage other online platforms, such as Q&A websites and forums, to engage with your audience. Responding to comments and asking for feedback shows your audience that you care about them as individuals, which can help build trust and loyalty.
Boost Engagement
Getting people to like, share, comment on, or interact with your social media content is essential. This signals to the algorithms that your posts are worth showing to other users and can boost your reach.
A high engagement rate can help you reach your ROI goal because more people are discussing your brand. It also shows the positive sentiment associated with your business.
You can monitor your engagement metrics using native analytics on each social media platform or third-party social media management tools.
Drive Traffic to Your Website
Gen Z is a highly diverse group, and they bring with them new expectations of the brands they choose to support. Brands need to communicate. It’s with this group with precision and a clear persona across social media channels, landing pages, and ad creatives.
Using short videos and eye-catching visuals is a good way to capture the attention of this audience. Avoid large blocks of text, as Gen Z prefers brief and to-the-point content.
On platforms like TikTok and Instagram, leveraging the comment section is a great way to drive engagement and create a sense of community. For example, McDonald’s used the comment section to respond to a viral post with a lighthearted reaction. Hosting contests and giveaways on your social channels can also generate traffic. This can lead to new social media followers and email subscribers.
Measure Your Success
Social media to generate leads is an important part of your marketing strategy. However, knowing what metrics you are tracking and how to measure your success is essential. According to recent studies, your ROI increases when you identify your social media goals and use tools to track the results. Gen Z is a savvy generation that brings new expectations for brands. They want to buy from authentic companies that stand for something and make a difference. A great way to boost engagement is by creating short-form videos for platforms like TikTok and YouTube. Gen Z highly consumes this content, and it can be an effective way to drive traffic to your website. It also helps to have a dedicated social media team to manage and monitor these accounts daily.
