When done correctly, both SEO and web design can benefit and improve the success of your small business. Web design alone is defined as certain aspects of the website. SEO on the other hand enables your users to find your website by using search engines such as Google and Yahoo. Both concepts can work together and impact your business greatly just by making minor adjustments to both your site and SEO strategy.
Website Design & SEO Defined
Small business web design is the process of designing a website that is not only attractive but easy to use and highly functional. Web development and design consist of various elements of graphic design including fonts, colors, organization, and your brand’s logo. There are other aspects behind the scene that plays an important role in web design including user interface design, responsiveness, and standardized code.
SEO is known as the process of improving the search engine ranking on your website. This results in an increase in both the quality and quantity of website traffic directed to your company’s website. Backlinks, keywords, content, and other things can determine where on the search engine your website will appear.
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Web Design & SEO Working Together
If you want your small business to succeed, a combination of a good SEO strategy and a high-quality website is essential. Your website should be user-friendly and should be responsive. This keeps customers on your site for a longer period of time and in turn, will help to boost your SEO. An increase in your SEO by reading more SEO Tips means that your traffic and exposure will also increase. Since not every web designer knows much about SEO and vice versa, the two can still impact one another even though they require separate skill sets.
Easy to Navigate Website
Google is big on positive user experience when it comes to ranking websites. This is why the structure of your website is entirely important for SEO.
If your website doesn’t contain high-quality content and consists of a lot of value, it will be confusing and this will prevent it from achieving a higher rank.
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When users land on your website, they expect it to load as quickly as possible. In fact, most pages will load within 2 seconds or less. If they have to wait a long time for a page to load, they will leave the website. The page loading speed can be worsened by massive image sizes, plugins, and ads. This is why you should consider file compressions and other tactics to help make sure your website loads faster.
Navigation doesn’t just consist of the menu options that are located on the top of your site. It also directs users to other parts of your site that are relevant. A website that is structured well means that the navigation will then be incorporated with the URLs, structure, and other things such as XML sitemaps. A website that is equipped with good navigation will ensure that all pages flow consistently.
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